Search Engine Optimization: What & Why?

Search Engine Optimization Why do it ?

The cornerstone of any successful Web Site Promotion is Search Engine Optimization. In asking yourself if Search Engine Optimization (SEO) is a necessary procedure to be performed on the pages of your site, it must be remembered that more than half of all Americans use the internet with more than 2 million people going online for the first time each month. 95% of all internet users find web sites that offer the products and services they desire, by using the search feature of their favorite search engine (SE) or directory. Sites that appear in the first three pages of a keyword search generate the most traffic and the majority of internet users will not search past the Top 30 search engine results. The success of every web site depends on its own internet visibility. This on line visibility requires professionally conducting a Web Site Promotion.

Search Engine Optimization What is it ?

SEO is addressing the elements of design platform, navigation systems, content, and META tags of a site as well as SE submission. Each of these elements contribute to the over all successful search engine positioning (SEP) of the site.

First understand the basics of SE or directory and what they want to see in a site. Simply put, search engines and directories, want to direct their users to sites that are relevant to the information, services and products they are looking for. To effectively direct people to those sites, the search engine or directory must first know what sites exist, what information they contain and have a system in which to organize the web sites so they may be quickly and easily accessed.

Organization requires a set of guide lines or rules to work within. Each search engine and directory has its own organization system and it's own guide lines for submission and indexing. The closer you follow the rules, the more likely your web site will achieve favorable search engine rankings.

Thousands of sites are submitted daily for indexing by the top SE. The addition of new sites, results in an adjustment of the rankings of each site competing for a particular keyword or phrase. This means more sites are competing for top positions with the same keywords as your site.

Search Engines change their criteria for indexing and submission often. The possibility of your sites ranking decreasing due to these constant changes is a real threat. To maintain and improve a sites overall rankings, the site should be monitored at regular intervals to insure compliance with the criteria set by each search engine.

Once a site has achieved internet visibility through one of our SEO Programs, we recommend the participation in one of our custom developed SEP Maintenance Programs.

Search Engine Optimization is simply following the rules!

Contact us today to increase your sites internet visibility through targeted keyword traffic!